Chris Davies, SlashGear:

RIM has found itself the butt of BlackBerry jokes, after a superhero infographic promotion was mistaken for a new advertising campaign. “The Bold Team” was presented as how RIM would “be bold in 2012“, a quartet of personalities – “achiever”, “adventurer” “advocate” and “authentic” – each representing an aspect of how the company hoped its BlackBerry handsets would be perceived. Unfortunately, the actual perception was one of bemusement.

I’m a little late to share this, but I for one am utterly appalled — appalled, I tell you — that a team of super heroes in this day and age couldn’t market an “enterprise” product well. Swing and a miss, RIM.